Jeff Jefferson

Jeff Jefferson is a carpenter who lives with his family in rural Illinois. He is a Tea Party participant and blogs at his site:

Shifting the Center: How the Left Works to Transform Radicalism Into “Moderation”

2011 April 7

Last Tuesday, Senator Charles Schumer of New York inadvertently gave the public a political backstage tour. Before a conference call with members of the press, Schumer was briefing fellow Democrats on specific talking points concerning the current budget negotiations. What he did not know was that some of the reporters were already patched into the call, and the discussion was caught on tape.

“The only way we can avoid a shut down is for Boehner to come up with a reasonable compromise and not just listen to what the Tea Party wants because the Tea Party wants to stick to HR1 with its draconian, extreme -I always use the word extreme, that is what the caucus instructed me to do the other week- extreme cuts and all these riders, and Boehner’s in a box, but if he supports the Tea Party, there’s going to inevitably [be] a shut down. What we are trying to do here . . .” read more…

The Propagandist Entertainment of “Glee” Parallels Real-Life Leftists

2011 March 22

These days, so much of what passes for entertainment is really just leftwing propaganda. In a recent installment of the TV musical comedy, “Glee,” an acute piece of propaganda was offered under the guise of satire. In the episode, Kathy Griffin guest stars as an amalgamated version of Christine O’Donnell and Sarah Palin. Her character is one of several judges that are discussing which musical act should win a glee club competition. She is introduced as Tammy Jean Albertson: Twitterer and former Tea Party Candidate. Each line of her dialogue advances a leftist propaganda myth. read more…

Van Jones Uses Advanced Marketing Strategies to Push Green Agenda

2011 March 14

On March 3rd, former presidential Advisor for Green Jobs, Van Jones, was giving a speech to students of Colorado College on the subject of the environment. A video segment of the speech has become the subject of consternation due to some of his comments concerning parental respect:

“First of all, many of you have had experiences like no other in human history, in that you actually know stuff, at a young age, and are more knowledgeable at a young age about important things, than your parents or grandparents. This is strange, for us. It used to be, you know, the little kid, ignorant, not knowing very much, would go… (acting out the part of father and son) ‘Well, son, go and milk the cow.’ ‘Yes I will go and milk the cow.’ Then you go and try and milk it with your foot. ‘No, son, we don’t milk cows with our feet.’ “We don’t?’ ‘No, we use our hands.’ And there was a basis for young people to respect old people. And then you came along, and your whole life has been, ‘Um, baby, honey, daddy’s trying to work the dvr. Can you come and help out?’ (mocks a child working the dvr and acts exasperated) Since you were like six… You have the wisdom and the genius of all peoples… Everyone of you is a walking technological superpower.”

Jones declaring to a group of students that there is no longer a basis for young people to respect their elders is shocking, but if one examines the complete narrative of the speech, it becomes obvious that he is using a well-worn marketing strategy: anti-adultism.

The anti-adult narrative is a formula often used in the entertainment media, but advertisers are particularly deliberate offenders. A typical scenario depicts a parent’s ineptitude in grappling with modern realities while an insouciant son or daughter treats the parent like an annoying child. An example of this narrative can be seen in this Verizon ad. The commercial was eventually canceled due to its offensive nature.

The reason this portrayal is so hackneyed is because it employs an effective marketing technique. The goal of the strategy is to build a bond between the youth and the product. By exploiting the generation gap, the product becomes the exclusive property of the younger generation. The meme also carries a message that portrays the older generation as incompetent, stupid, and a failure. Jones is using this approach to manipulate the demographic of his audience.

Shortly after Jones establishes the anti-adult narrative in his speech, he goes on to explain to the students that their parent’s generation failed to effectively deal with the problems that society has been facing:

“You’ve inherited stupid political paradigms from people ahead of you in line. Here is what people of my generation have been debating about since I was your age and I’ll be forty-three this year. It boils down to this: jobs versus the environment. Another way to say that is: who do you love more your children or your grandchildren…Now this strikes me as transparently stupid, but in fact, this has been where Americans have been ultimately stuck since the nineteen-seventies.”

Of course, once Jones establishes the bond with his audience, the product that he begins to promote is the Green agenda. He finishes his speech by calling upon his audience to find its deeper patriotism in order to solve the problems that previous generations were too inept to fix. His audience of technological supermen will finally “achieve liberty and justice for all.”

Jones is not alone in employing this approach. In an interview for PBS’s Frontline, Mark Crispin Miller, author, media critic, and Professor of Culture and Communication at New York University explains the psychological manipulation that is employed in this type of marketing strategy:

“So there’s often a kind of official and systematic rebelliousness that’s reflected in media products pitched at kids. It’s part of the official rock video worldview. It’s part of the official advertising worldview that your parents are creeps, teachers are nerds and idiots, authority figures are laughable, nobody can really understand kids except the corporate sponsor. That huge authority has, interestingly enough, emerged as the sort of tacit superhero of consumer culture. That’s the coolest entity of all, and yet they are very busily selling the illusion that they are there to liberate the youth, to let them be free, to let them be themselves, to let them think different, and so on. But it’s really just an enormous sales job.”

Although Miller is critiquing the ethics of immersive marketing, one can see the parallels between what he is describing and the messages that are being sent to young voters through entertainment, media, and many leftist organizations. The Left’s prevalence within the world of arts and entertainment has given them access to the sophisticated research that has been exerted in the quest to manipulate the human psyche, and although they claim that it is unethical to use such techniques in advertising, they are unabashed in applying these methods to potential voters.

This is a problem for conservatives. While combatants on the Right drone away on talk radio, write policy critiques, and organize an occasional gathering to quell feelings of insignificance, those on the Left are using sophisticated marketing techniques as a means to win future voters. In order for there to be a battle, there must be two sides in the fight. With strategic heavyweights such as Van Jones on the cultural battlefield, the Left is currently winning the propaganda war by forfeit.

President Obama’s Citizenship and Faith Provide Premise for Show Trials

2011 February 22

On a February 8th installment of “Hardball with Chris Matthews,” Matthews introduced a new media trend. His guests, Phillip Dennis of the Texas Tea Party and Matt Kibbe from FreedomWorks, were on the show to discuss the strength of the Tea Party within the new Congress, but the first question Matthews asks after introducing them is whether or not they believe Barack Obama is a Muslim. Although Phillip Dennis clearly stated that he was disinterested in Obama’s religious identity, Matthews spends the first four minutes of the interview sparring with him in an attempt to unearth some form of conspiratorial view. read more…

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Obama and Reagan: Time Magazine’s Flimsy Comparison

2011 February 7

The Left has a tenuous relationship with the truth. Truth is not only a problem with left-leaning media. It is a problem within the liberal mindset. Much of their worldview is drawn through a prism of projection. This is a foundational difference between the Left and the Right. Conservatives work with reality as it is; leftists demand the world be as they think it should be, or otherwise synthesize realities to fit their point of view. read more…

Progressive Politicians are Exploiting the Jackpot Mentality

2011 January 31

By now, everyone that lives within a mile of a computer has seen the viral video on YouTube of the “fountain lady.” The recording is from a mall security camera that shows a woman walking and texting. The woman falls head first into the mall’s fountain. At first, the woman’s identity was unknown, but in order to cash in on her fifteen minutes of fame, Cathy Marrero quickly came forward to express her embarrassment on a number of news programs.

After finding outlets within the mainstream media sympathetic to her story, it turns out that fifteen minutes of fame was not the only thing that Marrero intended to exploit. She has hired a lawyer to investigate the incident and “hold the responsible parties accountable.” Despite the fact that Marrero has a criminal record and has been involved in a number of questionable financial situations, her lawyer claims that her past has no bearing on her current case. It is apparent that Marrero and her lawyer are taking advantage of a dubious form of legalized gambling: the frivolous lawsuit.

Lawsuits, frivolous or otherwise, are rampant in this country. What was at one time an unpopular, scandalous action of last resort, litigation has become the first response to an unfavorable situation. This predatory attitude points to a larger cultural problem. We are becoming a jackpot society. read more…

Linguistic Magicians: What the Left Hand Is Doing

2011 January 25

There is a storm brewing over a recently surfaced segment of The Glenn Beck Show from June of 2010. In the video, while he is talking about impeding people with strong convictions, Beck says, “you are going to have to shoot them in the head.” The clip was quickly posted on along with a description of Beck’s statement. Jed Lewison, the author of the post, provides a long list of names that Beck has put up on his chalkboard, and then goes on to claim that Beck has called for their death:

“The only way to stop their plot, Beck says, is to “shoot them in head” before they “shoot you. It’s worth noting that this wasn’t the first time Beck told his audience that the only way to stop their political opponents was through violence.”

Although the leftist media elites fancy themselves to be so much smarter than the hoi polloi, they seem to be unable to glean meaning from context. Below Lewison’s post is a full transcript of the Beck segment. A quick read of the transcript reveals that Beck does not call for his audience to shoot anyone in the head. Instead, the “you” Beck is addressing happens to be opportunistic politicians, not his audience, and the “them” Beck is talking about are the radical revolutionaries that the politicians are using to empower themselves.

This kind of willful unawareness is a staple tactic of the Left. They feign ignorance, twist meaning, and make radical assertions. By the time their marks (conservatives) have caught on to the sleight-of-hand, the media memes have run their course. Conservatives often issue a response, but by then, the narrative has already been established, and those that have a peripheral interest in politics have moved on to other news. read more…

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Blood Libel: Left-wing Conspiracy Theories

2011 January 19

In the past week, the focus of the media narrative has been centered upon language.In the aftermath of the Arizona shootings, the media has cleverly diverted attention away from discussing depictions of violence within the culture and guided the debate toward conservative rhetoric. Something that has become apparent is that the same people who dismiss conservative speech as promoting fear and suspicion have gotten into the paranoia game themselves. Along with serving as an excuse to distract from the childish premise that Sarah Palin was to blame for the Arizona shootings, the left-wing media have crafted an aimless conspiracy around the phrase “blood libel.”

Taegan Goddard, founder of Political Wire, was one of many that intimated Palin had ulterior motives:

“… while it’s not entirely clear what Palin intended, it’s possible she was trying to use dog whistle politics to speak to her religious base who often feel they’re an oppressed minority.”

Dog whistle politics is a term that claims politicians use certain phrases which hold no implications to the general population but are loaded with meaning to a specific portion of the electorate. The accusation that Palin is purposely using coded language carries a conspiratorial insinuation. read more…

Chris Matthews Thinks Conservative Women Are Dingbats

2011 January 17

At one time or another everyone has been exposed to the narrative: the inept and bumbling man, the hopelessly out of touch father, and the childish husband that is absolutely reliant on his exasperated mommy-wife. Unless one has been living in a vacuum, one has seen this scenario depicted in movies, television shows, and commercials ad nauseam. For instance, the politically conscious sitcom All in the Family was a show that worked to spawn this portrayal, and it has been a media device for so long that it has transcended cliché and become a standard upon which all depictions of men are based.

This media narrative also carries with it a converse posit where women are intuitively smarter, more confident, and intellectually superior to men. Since left-wing politics are the dominant paradigm within the media, one gets the sense that this portrayal of men and women has an underlying political motivation. Just as the cowardly left attacks aspects of Christian expression while simultaneously tip-toeing around all things Islamic, it falls within the boundaries of political correctness to depict men as stupid while concurrently portraying women as mentally advanced.

Lately, we have begun to see cracks in this narrative. With the rising popularity of conservative females backed by the Tea Party movement, the leftist media has found it advantageous to break with its traditional portrayal of women. Suddenly, it is not just every woman that is intuitively competent, but specifically, women on the Left. Conservative women such as Sarah Palin, Michele Bachmann, and Christine O’Donnell are frequently portrayed in the media as unintelligent.

On a recent installment of MSNBC’s “Hardball,” Chris Matthews could not contain his mocking laughter as he announced the breaking news that Michele Bachmann had been appointed to the House Intelligence Committee. read more…

Leftists Upset About “Huck Finn” Censorship Have Only Themselves to Blame

2011 January 11

As outdated as the Left claims the Constitution to be, when it serves their purposes they dramatically embrace the First Amendment. The Left loves a good censorship controversy, and there is seldom anything that brings out the leftist media’s self-righteous indignation more than the issue of literary censorship. They practically climb over each other in a rush to play the part of a persecuted Lenny Bruce or Allen Ginsberg heroically defying McCarthy era suppression.

There is a recent censorship story in the news concerning changes that are being made to a classic American novel. Alan Gribben, a professor of English and Mark Twain scholar at Auburn University serves as editor of a new edition of Twain’s Huckleberry Finn in which the word slave has replaced the use of the N-word. Instances of the derogatory injun have also been changed. The leftist media has been quick to paint this issue as an example of manipulative, uptight, moralists who wish to avoid racial discussions: white people and/or conservatives. read more…

Michael Vick: Cinderella of the Year

2011 January 4

Sporting events are an ideal medium for the Cinderella narrative. This can be attributed to the way the plot speaks to the human spirit: it is a story of the underdog, of rags to riches, and at times, a tale of redemption. Sports would be a dull exercise if there were no personalities behind the uniforms, and television broadcasters use the personal backgrounds of the players to enhance the drama of the games. They puff up rivalries, introduce private conflicts, and bring a player’s life story into the assessment of an athlete’s performance. Inside the heart of every sports fan lives the will of transcendence, and the Cinderella story is the inspirational fuel that runs spectator sports.

Which brings us to the sports-world’s Cinderella of the year: Michael Vick. Vick has had a fantastic year. He has moved from a third string spot to become the starting quarterback for the Philadelphia Eagles. He has thrown two of the longest touchdown passes of his career, been named NFC player of the month, NFC player of the week, and has been approached by the Pro Football Hall of Fame for the jersey he wore in a record breaking game. His teammates have voted to give him the Ed Block Courage Award for his “commitment to the principles of sportsmanship and courage,” and players, fans, and coaches have voted for him to start in the Pro-Bowl. He is a contender for MVP of the year.

Considering that as recently as May of 2009 Vick was still incarcerated in a federal prison for dog-fighting this really is an exceptional comeback story, and the sports related media is not one to miss an opportunity. The rag-to-riches-to-rags-to-triumphant deliverance narrative that the Vick story holds is too alluring to go unexploited. The buzz of redemption is in the air. read more…

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