3. Dukakis becomes a toy soldier
In the 1988 presidential race, Michael Dukakis put himself in the line of fire by posing in an Abrams tank while sporting a helmet and a not-so-reassuring grin. The objective was to prove to the electorate that he wasn’t weak on defense, as his opponent George HW Bush – a pilot during World War II – had depicted him. The video became the subject of Bush attack ads, which helped level the Dukakis campaign once and for all. Today, the image is remembered as a massive public relations disaster that no current or future campaigns hope to duplicate.
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