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Sarah Palin in ’12? Why She’s for Real

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Posted on July 16 2010 5:49 am
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by Mark Halperin

The music swells and then picks up tempo. Sarah Palin is talking about how 2010 will be the year that “commonsense conservative women get things done for our country.” She’s worried about “these policies coming out of D.C. right now, this fundamental transformationof America,” and reports that she is not alone. “Moms kinda just know when something’s wrong,” she says. “You thought pit bulls were tough? Well, you don’t wanna mess with the mama grizzlies!”

Can a two-minute Internet video reshuffle a Republican presidential race before it has even started? Palin’s glossy yet authentic clip, released without any fanfare July 8, did just that. It was the surest sign yet that she means to be an energizing factor in this year’s midterm elections and will mount a real bid for the White House in 2012. Most compelling is the way the video targets women, specifically moms, whom Palin exhorts to vote in the midterms and halt the Obama agenda. The video features image after image of everyday, determined, smiling, patriotic mothers and grandmothers, all keen to join her army of supporters. Palin calls it a “mom awakening.” If Palin can inspire GOP and independent women to turn out for the party’s candidates in November, she could decisively influence the outcome of the midterms.(See TIME’s special on After Alaska: Sarah Palin’s Year of Living Large.)

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