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Lunch Break: Double Down Neither Evil Nor Divine

Posted on April 21 2010 3:30 pm
David Swindle is the Managing Editor of NewsReal Blog and the Associate Editor of FrontPage Magazine. Follow him on Twitter here
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April and I just ran out to get more boxes as we continue to pack up our apartment for our move to Los Angeles at the end of the week.

While out we had our lunch break and I decided to see if the Double Down lived up to its hype.

It does not. It’s really nothing special – just two chicken breasts with some sauce, cheese and bacon.

It’s not bad, however it’s not exactly my new item of choice at KFC either. (I think I’ll stick with the mashed potato bowls.)

All they’ve really done is repackaged a chicken breast and marketed it in an intelligent way. Thus, don’t expect the Double Down to be around forever. I expect that once the novelty wears off the public will see it for what it is — nothing particularly innovative — and will move on. Yawn.

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