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The True Meaning of ‘Go Green’

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Posted on March 11 2010 6:49 am
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by Art Horn

It’s omnipresent now, appearing in every form of media, in grocery stores, on any sort of product. Smiles and earth tone images greet us as we are told over and over again to “go green,” it’s the right thing to do. Don’t be left out, everyone’s doing it! Green is in, save the earth. It’s in all the schools — green is good, kind, and moral. Green is our future. Without it there will be no future.

To “go green” is a metaphor for a cause, but the cause is not the one you might think it is. Green is not about saving energy. It is not about conservation or living more efficiently by recycling. It’s not about electric cars or hydrogen power or solar panels.

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