Kathy Shaidle

CNBC rearranging chyrons on a sinking ship

Posted on March 2 2010 12:00 pm
Kathy Shaidle blogs at FiveFeetOfFury, now entering its 11th year online. Her latest book is Acoustic Ladylandkathy shaidle, which Mark Steyn calls "a must-read."
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A show called American Greed is the only reason I ever watch CNBC. I feel a bit guilty about that, given the program’s sleazoid name, and the fact that it’s just a bunch of recycled old “true crime” Dateline NBC episodes.

What’s weird (and annoying) is that CNBC only carries commercials for… CNBC. Over and over and over again, like one with Jim Cramer tapping at his keyboard, standing up. The weirdest of all? An ad for The Kudlow Report that’s about… the 2008 election. No, really: Kudlow assures viewers that no matter who wins the election (?!?), CNBC will be there with the, er, latest and most accurate business news.

Question: if you walk into a place of business and see a two year old calendar on the wall, are you impressed?

(But wait: CNBC just updated its on air graphics, like its stock tickers, to look more “modern.” Because that’s what their real problem was: old fashioned chyrons.)

Why does this matter? Because Media Matters and other leftists are still pushing their tired “Glenn Beck boycott” meme:

At least 80 advertisers have reportedly dropped their ads from Glenn Beck’s Fox News program since he called President Obama a “racist” who has a “deep-seated hatred for white people.”

Yet as Media Matters itself admits, Glenn Beck still has 18 advertisers. Which is 18 more than CNBC, apparently. Naturally, Media Matters is only telling you part of the story:

Cable TV generates its revenues from subscriber fees, not commercials — otherwise, CNBC would, by rights, be off the air by now.

And presumably, Glenn Beck’s show would have been canceled. And not, er, getting exponentially higher ratings than anything on CNBC (Beck is the red line in the chart above) — even though his show airs during the 5PM ET no-man’s land.

I know it gets tedious, but we need to debunk these “boycotts” and other rickety activist schemes whenever possible, to rob them of what little power they have. Media literacy matters.

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