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The TGIF toothy-grinned tweet: Not So Fast PBS

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Posted on February 19 2010 11:32 am

There are some things that I opt not to write about, especially if I don’t feel well-schooled enough on the subject matter to offer intelligent, insightful comment.

For lefties Messers Eric Boehlert and Karl Frisch at Media Matters that doesn’t seem to be much of an issue today.  Frisch wrote and Boehlert retweeted:

What say you Fox News? PBS Tops Latest ‘Most Trusted’ Poll -

Hmmm, buried in a lengthy Roper survey respondents have given the “most trusted” nod to PBS News and Public Affairs programming.  Wow, what a tremendous kick in the teeth to the Fox News Channel – or it might be if it meant a damn thing.

If  you are actually schooled in television research, viewing behavior, or the construct of a viewer survey you would know that people have always responded favorably to public television simply because it is the “right answer”.

Any thinking person already knows this and I’ll offer a final case in point:  for many years the outlandish tabloid talker called The Jerry Springer Show tested abysmally in one research project after another, while PBS and network news tested ever more highly.  The ratings (which are clearly a reflection of viewership and therefore a better gauge) were just the opposite.

There was a perceived “right” answer and a “wrong” answer – but it doesn’t have a whit to do with what people watch or what they favor.

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