SUBSCRIBE:
Michael van der Galien

How Republicans won the Internet

by
Posted on January 24 2010 3:00 pm
Michael van der Galien was born in the Dutch city of Leeuwarden in 1984. For as long as he can remember, he has been obsessed with the United States. When he was 17 years old, he started blogging - of course about America. His articles have been published at Big Hollywood, Pajamas Media, Hot Air (the GreenRoom) and Right Across The Atlantic. He's also an editor for the Dutch conservative blog, De Dagelijkse Standaard.
Be Sociable, Share!
Print This Post Print This Post

Mindy Finn and Patrick Ruffini

Scott Brown’s supporters became fans of the candidate on Facebook, where they commented on his status updates and uploaded their own photos. The Republican Senate hopeful took to Twitter, using the #masen hashtag to let his followers know how the race was going. His campaign powered its field operation through targeted online ads and Web-based spreadsheets, and raised $12 million from 157,000 individual donations in the last two weeks of the race. After he won last week, his team live-streamed the election-night party in Boston online.

Democratic candidates don’t have a monopoly on online organizing anymore. Brown and his campaign staffers deserve the credit for proving this, but it’s a reason to celebrate for us and our new-media colleagues, too — we’ve been working to get the GOP into the Web era for the past decade. We’ve been laughed out of high-level campaign meetings, told that online budgets are the first thing to go and informed that having a Facebook page is “unpresidential.” And it wasn’t until recently that people stopped asking us to fix their computers.

Read more at the Washington Post.

Be Sociable, Share!
No comments yet

Leave a Reply

Note: You can use basic XHTML in your comments. Your email address will never be published.

Subscribe to this comment feed via RSS

Copyright 2018 NewsReal Blog

The Theme Foundry