By Stephen Kruiser
A study conducted by the Emerging Media Research Council out today found that Brown had a more effective strategy of using social networking tools including Facebook, Twitter, and YouTube to promote his campaign and connect with supporters.
Here’s a look at the numbers:
Facebook Posts since Jan. 1: Brown (128), Coakley (58)
Facebook Fans: Brown (70,800), Coakley (13,529)
Tweets since Jan. 1: Brown (142), Coakley (144)
Twitter Followers: Brown (9,679), Coakley (3,385)
YouTube Videos: Brown (57), Coakley (52)
YouTube Video Views: Brown (578,271), Coakley (51,173)
The study concludes that Brown’s use of social media helped in several ways, including boosting his name recognition both in and out of Massachusetts. They note that just 51% of Massachusetts voters had heard of Brown in a Nov. 12 poll, by Jan. 14 his name recognition was at 95%.
