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Brown/Coakley: The Boston Tweet Party

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Posted on January 19 2010 8:13 pm
Liz Blaine is a financial analyst, author and freelance writer on finance, economics and politics. Follow her on Twitter and her blog Liz Blaine.

By Stephen Kruiser

A study conducted by the Emerging Media Research Council out today found that Brown had a more effective strategy of using social networking tools including Facebook, Twitter, and YouTube to promote his campaign and connect with supporters.

Here’s a look at the numbers:

Facebook Posts since Jan. 1: Brown (128), Coakley (58)

Facebook Fans: Brown (70,800), Coakley (13,529)

Tweets since Jan. 1: Brown (142), Coakley (144)

Twitter Followers: Brown (9,679), Coakley (3,385)

YouTube Videos: Brown (57), Coakley (52)

YouTube Video Views: Brown (578,271), Coakley (51,173)

The study concludes that Brown’s use of social media helped in several ways, including boosting his name recognition both in and out of Massachusetts. They note that just 51% of Massachusetts voters had heard of Brown in a Nov. 12 poll, by Jan. 14 his name recognition was at 95%.

Read more at Stephen Kruiser.com

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