Whether you love him or hate him, or consider him to be a must-see TV or DVR necessity, radio and TV talker Beck is a bright new star in the conservative firmament. You might get fired up by his calls to action or wince at his emotional outbursts – you even might tune in today only to see if this is when his head finally explodes—but you have to admit, this was the Year of the Beck.
In the past 12 months, Beck rose from hosting an obscure TV show on CNN Headline News to a terrible time slot on Fox News’ cable juggernaut. Regardless, his show at 5 p.m. became a ratings smash hit and attracted direct angry response from the White House.
Beck’s show now attracts a far bigger audience than his competitors on CNN, MSNBC and Headline News combined. In fact, he doesn’t really have any competition – on any given day, Beck can attracts 20 times the audience of Hardball with Chris Matthews on MSNBC.
This, indeed, was the Year of the Beck. In NBA terms, Limbaugh is the 30-points-per game superstar with several championship rings, who last year played for an otherwise pathetic team. Beck is the team’s rookie draft pick who exceeded expectations and brought fresh energy that caught the other team flat-footed and changed the game.