Ben Johnson

Genius Envy: Ed Schultz’s Next Target?

Posted on December 21 2009 7:07 am
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Bret Baier of Fox News Special Report.

This series of posts is dedicated to the proposition that 90 percent of everything Ed Schultz, the host of MSNBC’s The Ed Show, does is motivated by envy (and the same could be said of the Left). Schultz has raged against his more successful colleagues Rush Limbaugh, Bill O’Reilly, and Glenn Beck. The folks at Politico give an indication of who Schultz’s next target may be: Bret Baier of Fox News’ “Special Report.” A side-by-side comparison with Ed’s direct competitor is damning:

Nielsen numbers show “Special Report’s” overall viewership is up 28 percent this December compared with last December, while competing programs that air at the same time — “The Situation Room” on CNN and “1600 Pennsylvania Avenue” (now “The Ed Show”) on MSNBC — fell by 37 and 18 percent, respectively. “The Situation Room” averaged about 597,000 viewers this month, while “The Ed Show” averaged about 491,000 viewers.

Nielsen ratings are the measures TV (and radio) announcers live and die by, and the numbers prove The Ed Show has actually driven away a not insignificant portion of his network’s former audience. As Winston Churchill quipped about Clement Atlee, Ed Schultz has “much to be modest about.”

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