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Is ACORN About to Rebrand Itself?

Posted on June 23 2009 1:29 am
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ACORN, famous for its voter-registration fraud initiatives and its aggressive advocacy of disastrous subprime mortgages,  may be about to embark on a huge rebranding effort in order to regroup and reinvent itself, or so TV talk-show host Glenn Beck believes.

This effort may also indicate that the ACORN network is finally collapsing under the weight of its numerous scandals.

ACORN’s collapse wouldn’t stop its destructive community organizing, but it would definitely slow the group down, David Horowitz told Glenn Beck on June 8.

The recent revelation that Wade Rathke, the disgraced founder of ACORN, has renamed ACORN International, which is ACORN’s international consultancy, is at a minimum a sign that Rathke is trying to dissociate the ACORN affiliate from the oceans of bad ink which ACORN has received in the U.S. over the last year.

It appears that the ACORN brand is so tarnished that Rathke no longer wants to be associated with it because of all the problems that he, ironically, is responsible for, the Washington Times reported.

The new name for ACORN’s international affiliate is Community Organizations International. 

ACORN International is a nonprofit group that aspires to spread the gospel of the radical community organizer Saul Alinsky across the globe.

Something about this rebranding-in-progress — if that’s what it really is — doesn’t seem right, though.

As I noted earlier, ACORN is suing whistleblower Anita MonCrief to shut her up. ACORN also sent a cease-and-desist letter to the reformers of the “ACORN 8” — former ACORN members who are now revealing the organization’s many transgressions — in order to bully them into silence.

It doesn’t make sense to use up legal resources on these activities if the ACORN network is preparing to change its name in an effort to improve its image. It could be that Rathke himself, who was forced out as chief organizer of ACORN last year after officials learned he had covered up his brother’s $1 million embezzlement for eight years, took the initiative all by himself. 

It could also be that ACORN is serious about protecting its property, including its ACORN trademark (as it claims in the lawsuit against MonCrief and the letter to the ACORN 8 ) and told Rathke in no uncertain terms that he couldn’t use it anymore.

Time will tell.

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